Everywhere you look,ads,billboards,tabloids,political campaigns,jingles,billboards,banners on the Internet and more will be seen. These days, you can\’t afford not to advertise almost anything. Companies naturally seek to not only increase awareness of their products in this way, but above all to make a profit. What do they use to achieve this?
The Power of Implication
It stands to reason that everyone must have everything they have. Advertising
is the most commonly used implication. Because marketers want us to believe that we necessarily need everything they are selling. Suggestion works on our psychological roots and subconscious , gradually accepting the ideas in our heads as our own. The moment we accept it, we buy the product. Marketing makes this possible through repetitive suggestions 
The most important thing is to get the
attention
of potential customers. The key is to evoke the appropriate emotion that leads to a sale. It can be joy and happiness, or it can be worry and fear. Both positive and negative emotions can be observed directly by oneself.
Notice how television advertisements of car accidents sometimes affect you. Surely you will begin to think about your own safety and the means to ensure it. Conversely, a cute baby smiling from ear to ear in a diaper ad will put a smile on your face and put you in a happy mood.
Zoon Politicon
Even the ancient Greeks knew that when you see something given to you by a stranger, you want it too. This is also spoken of by great men such as Aristotle,and others. It is perfectly natural to try to fit in with society and its behavior. We all want to be liked. And everyone imitates the behavior of others. It does not matter whether we imitate our parents, our friends, our teachers, or our colleagues at work.
It is an instinct that has kept humanity alive since time immemorial. If someone starts running from the mammoth, others will start running too. Because of this behavior, we know not to cuddle with tigers or swim with crocodiles. Curiosity is strong, but the desire to survive is stronger. And reproduction is linked to this, as they artificially mimic the behavior of others.